For those looking to advertise online, there’s no better place to start than advertising on Facebook, an idea that many businesses have already taken to heart. Buy authentic Facebook followers and Facebook page likes to boost your engagement.
In 2021, more than $5.5 billion was spent on Facebook ads in a single quarter. That may seem like a big number, but consider that Facebook’s U.S. ad revenue is expected to drop from $24.52 billion in 2018 to $65 billion, and to $21 billion in 2023.
The nature and appeal of Facebook advertising come from both its large customer base and the way it is designed to appeal to the average viewer. With so many touchpoints available, from the Facebook homepage to Facebook Marketplace to Facebook Messenger, it’s hard to miss the many options available.
Whether you’re a novice or a seasoned social media marketing expert, Facebook’s potentially lucrative advertising offers can transform your business.
Why is it worth advertising on Facebook?
Facebook ads are currently the most popular form of online advertising. In 2021, social media marketing and advertising accounted for 33% of total global digital ad spend, and Facebook was well ahead of the rest of the industry with more than two billion active users worldwide.
In addition to the significant success of advertising on Facebook, the social network continues to expand its offerings. In total you now have:
- Facebook store: Where your Facebook audience can shop on your fan page and where dynamic product ads and your Instagram store catalog are uploaded.
- Facebook Marketplace: A place where you can make peer-to-peer sales without commission, similar to Etsy.
- Facebook dynamic retargeting ads: Here you can retarget users who arrived on your website with products similar to what they viewed. Facebook uses an algorithm to pull products from your feed with maximum engagement.
Types of Facebook Ads
Facebook Ad Manager offers many different advertising options, including:
1. View ads
You can use boosted posts or create special ads for Facebook Display Ads. Many e-commerce advertisers use display ads to promote a product and include a link to the product page.
Facebook allows text in image ads but recommends that words take up no less than 20% of the image. Too many words can distract users and cause your ad to be rejected. In this case, you will need to review, update, and resubmit your ad. Beauty brand
Common Heir is using display ads on Facebook to promote its new product: retinol serum. It offers multiple advertising options, each promoting the same product. Some go to the brand’s Instagram page, others go straight to the product page.
2. Instant Ads
Instant Experience ads (formerly Canvas ads) are mobile-only interactive ads that allow users to interact with content on Facebook.
Instant ads allow your audience to navigate through a carousel of images, tilt the screen in different directions, and zoom in or out by moving their fingertips. Plus, Instant Experience ads load 10x faster than traditional mobile web apps!
Instant Experience ads are a great tool overall, but if you’re just starting with advertising on Facebook, they can take more time than they’re worth. If you’re not particularly tech-savvy, it’s best to stick with simpler ad formats. Practical tips for instant advertising:
- Facebook recommends using five to seven components (photos, videos, etc.) in ads because they increase engagement.
- Use a pre-designed template to save time.
- Repeat the main theme frequently during the announcement.
3. Carousel Ads
These are not to be confused with presentation ads. Unlike slideshow ads, carousel ads offer greater versatility because you can show two or more images/videos with different titles. In the photos, you can see clear differences in the appearance of the advertisements. Each topic appears as a drop-down list and each image can be assigned to a different web page. Best feature:
Allows you to promote multiple products in one ad
- Brand awareness
- Local awareness
- Scope
- Application installations
- Involvement
- Lead generation
- Conversions
- Product catalog sales
4. Survey Announcements
Facebook poll ads allow you to ask your audience questions and give them two possible answers. These types of Facebook ads are generally effective at increasing engagement with existing audiences and increasing brand awareness among potential new customers. You can create Facebook poll ads with images or videos.
Here are some ideas for using ads in surveys:
- Scan your customers to find out their current thoughts about your brand and/or products.
- Receive information about upcoming projects or new product ideas. For example, a stylist might ask their audience what color they should add to a popular dress.
- Increase engagement by posting a survey on a trending topic that interests your audience and is important to your brand.
- Conduct market research to learn more about your target audience.
5. Collection Advertising
A collection display presents itself as a mobile viewing window in which readers can scroll through the range at the touch of a button. Collection ads can be thought of as more advanced carousel ads: both offer a selection of products, but collection ads are more customizable and appear full screen.
Ads are great for large online stores, but for businesses that sell a limited number of products or services, there are probably better options. Best practices to promote
Collection:
- Let Facebook’s algorithms decide which products from your catalog to add for each user.
- Fill your catalog with a variety of products for Facebook to choose from.
- Choose an eye-catching image that will encourage people to click on your ad.
6. Dynamic product ads
Dynamic product ads are great for remarketing. This allows you to promote products to customers who are already interested. For example, your website, app, or anywhere else on the internet. All you have to do is set up the campaign and Facebook will do the rest of the work for you in real time.
7. Main communication with the
The Lead Ads Unit makes collecting email addresses and building email lists extremely easy. This type of Facebook advertising allows potential customers to fill out and submit a form without the hassle of liking or sharing a post.
The great thing about a leading ad unit is that Facebook automatically fills in most of the fields that a prospect would normally have to fill out manually. This reduces friction and increases the likelihood that they will last.
If you want to grow your email list, lead ads are a good option. In many cases, you can connect your main display to your email service provider and take advantage of automation. New contacts are added to one of your lists and included in the automated workflow you create.
