Instagram is one of the most active social media platforms with over 1 billion monthly active followers. However, Instagram’s ever-evolving algorithm makes it difficult for brands to develop a foolproof strategy to ensure their content gets followers. If you are wondering how to get followers on Instagram, here are 15 effective ways to increase engagement and gain valuable followers.
Here’s a way to quickly get followers to your account.
1. Collaborate with Brand Ambassadors:
A brand ambassador represents brands on the Internet. They run multiple campaigns over time and can be used to create an effective image for your brand. Your strong influence on Instagram can help you expand your reach, humanize your brand, and grow your audience.
2. Integrate Reels into your content mix:
Reels are small videos that are highly rated by the Instagram algorithm. Reels are essential if you want to gain followers on Instagram. It can also increase your followers by discovering content overlaid with audio. According to Meta, Reels account for over 20% of time spent on Instagram.
3. Choose your profile grid:
Don’t neglect the visual aesthetics of your Instagram feed. To convert visitors into followers, creating a visually appealing profile grid is crucial. A well-customized profile grid can show your followers what you do in seconds, helping you stand out, attract new followers, and leave a lasting impression.
4. Pay for promotion content:
If you want to reach new customers and increase engagement, sponsored posts, and product reviews can be helpful. You can use sponsored posts in two ways: brand-sponsored posts and paid promotional posts, which help you gain followers, increase brand awareness, improve ROI, and increase traffic.
5. Attract followers with a loyalty program:
Benefit from the loyalty program. Ask customers to follow and interact with your Instagram to receive incentives. It’s a fantastic way to increase organic engagement, reach your target audience, provide customer support, and build your credibility.
6. Organize a competition:
Similar to loyalty programs, hosting giveaways can help you gain followers in exchange for an attractive reward. You can ask people to follow, like, comment, share, and tag the post for a chance to win the competition, which will result in high organic engagement and new followers.
7. Post at the right time:
When considering all strategies and options for gaining Instagram followers, maintaining a consistent content schedule and posting at the right times is crucial. Use this information to discover the optimal time to engage your content and publish consistent content that provides value to your audience.
8. Use geotags to improve local discovery:
Adding geotags to your content is another simple but effective way to find your content on Instagram. You are not required to use your location in geolocations; Mark landmarks and frequently searched places on Instagram. Create geo-specific content that will help you stand out at the top of the search page.
9. Cross-promotion content:
If you use other platforms to cross-promote your Instagram page, you can gain followers on multiple platforms, not just Instagram. Cross-promotion can be as simple as adding your Instagram information to content on different platforms, such as blog posts, newsletters, YouTube videos, etc.
10. Marketing via your personal Instagram account:
Use your friends and family on your account to promote your brand. Connect with them to make initial connections, gain followers, and build a sense of community.
11. Ask for more followers:
Asking for more followers is a simple but effective strategy for gaining followers. You can use methods like call to action (CTA) in your posts and comments, use relevant hashtags, follow other creators, and run campaigns to grow your audience.
12. Use appropriate hashtags in your posts:
The Instagram hashtag has long been a great way to gain followers on the social media platform. However, simply stuffing popular and irrelevant hashtags can backfire. Develop a hashtag strategy for your content, find commonly used hashtags by your target audience, and use the right hashtags to attract your ideal followers.
13. Use appropriate hashtags in your Instagram Stories:
Just like hashtags in your posts, incorporating hashtags into your Instagram Stories can be a great way to give your content a better chance of being discovered by new audiences. Using hashtags can make a story stand out on search pages. However, if you add multiple hashtags, hide them in your story so they don’t look clunky and distract your followers.
14. Access to feature accounts:
Feature Accounts are large, curated Instagram accounts that curate the best content and repost it to their followers with creator credits. For new or small content creators, accounts with a large number of followers represent a great opportunity to engage with your audience.
15. Organize your stories by more important moments:
Because Stories are only available for a limited time, Highlights provide a great opportunity to expand the reach of your Story. You can add links, calls to action, and more to your stories and organize them into featured headlines to make it easier for visitors to navigate your profile and grow your audience.
I do it, retired:
Now that you know how to get followers on Instagram, use these methods to develop your content strategy and grow your audience. Remember that gaining followers is only part of the equation. You also need to create consistent and engaging content to add value and engage your followers. If you want to improve your skills and understand digital marketing better, check out the digital marketing courses offered by Emeritus.
