Ad Discrepancy: The Hidden Menace to Your Ad Revenue
Often overlooked, ad discrepancies can silently siphon potential income and erode trust between publishers, advertisers, and ad tech platforms. This article delves into what ad discrepancies are, why they happen, and how one can mitigate their impact. Understanding Ad Discrepancy Ad discrepancy refers back to the distinction between the number of impressions, clicks, or revenue […]
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